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Overview |
Sales technology works for single user systems (although at the cost of time spent away from customers and with questionable productivity gains). It can also work well for large enterprises that can afford to sink vast amounts of time and money into the systems that they need to "simulate" one-to-one relationships with their customers (through integration, automation, data-warehousing etc...). Success is more elusive, however for midsize organizations which have different needs and limited means.
In order to sell and create loyalty, they rely on empowered sales people who listen to their customers, understand or uncover what they need and help adjust products and services to those needs.
Midsize organizations are highly flexible and responsive. Their requirements in terms of sales technology are both different and diverse. A downgraded version of a large enterprise CRM system is not what they need. With its vast experience with midsize industrial and service organizations, Iphen has what it takes to understand its clients. Our technologies are designed for midsize organizations and our methodologies render their adoption and use possible, swift, and affordable.
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