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Overview
What we do
Why Iphen
Business Model
Open-Source [...]
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The first sales applications were client/server packages built for call-centers or small to midsize sales teams. With the saturation of the ERP market, vendors like SAP™, Siebel™ or Oracle™ acquired and developed sales solutions for their enterprise customers. Once the enterprise CRM market itself showed signs of saturation, they turned to the mid-market with downgraded versions of their large applications. This first generation of sales software produced as much frustration as it did hype and hope. Concepts were often flawed and promises empty. Most implementations failed. With the Internet came a second generation of sales applications that were web-based and sold as a Service. This new business model brought a much needed dose of accountability but it did not modify products significantly.
It is with Open-Source Software, with its free middleware, its accelerated development techniques and its low TCO that things have finally changed. The customer participates in the design and creation of this third generation of sales applications.
His needs are met. Both software features and architecture reflect the way organizations operate today.
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