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When a sales lead does not lead to an opportunity, when an opportunity does not lead to a proposal, and when a proposal doesn't lead to a sale at the estimated close date, your sale may have been lost to a competitor. Knowing if and why a sale is lost is crucial to identifying negative patterns in your methodology or in your offering, whether it be price, product features, service, distribution, miscommunication or any other reason.

Our software's reporting capability and your Iphen support associates will help you in your efforts to maintain close contact with your customers and learn from every experience encountered. Our reporting capabilities will help you leverage strength and setup corrective actions when necessary.

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