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 Traditional mid-market sales software is notoriously difficult to implement and prone to failure. At Iphen, we believe that this stems from the peculiar business model of software vendors whose income derives more from marketing dollars spent before the sale than from customer satisfaction and "fundamental" R&D.

Iphen's SPU™ business model (Sales Process Utility™) introduces a new paradigm and a new level of accountability in the industry as it ties the income of the provider to the new revenue stream generated through the use of the technology. The SPU™ model is built on the following three related principles:
  • All-in-One People, Process and Technology [more]
  • Segregation of tasks [more]
  • Osmosis [more]
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